This post explores iBeacons. It may have been announced only quietly, but it is going to have a big impact on how we perceive computing, and on the so-called Internet of Things.
iBeacons technology is being promoted as a service, particularly for innovative brick-and-mortar retailers to differentiate via micro-location, context-aware apps and analytics. However the technology has an equally powerful reductive effect on privacy, for those who choose not to be conscientious and self-impose limits.